Dr. Herb Sorensen, Global Scientific Director, TNS Shopper Insights, spoke on “Inside the Mind of the Shopper” at TNS Thailand’s seminar of the same title. He shared with retailers and FMCG manufacturers what three "votes" shoppers make on every trip that determine what they’ll buy and how to leverage secondary placement strategies without actual secondary placements. Click ‘download’ to recap the presentations made during the seminar.