TNS Expertise
TNS recognises that our clients need a business partner with world-class expertise in specialist areas of research. Our strategic goal is to be recognised as the global leader in delivering value added information and insights that help our clients to make more effective decision. We therefore have four Areas of Expertise within our custom business which are as follows
Branding & Advertisting
New thinking incorporating a framework that recognises that brand equity is driven by dual effect of…1. "Brand Power in the Mind" and 2. "Brand Power in the Market". We address the emotional makeup of brands that is essential to drive "Brand Power in the Mind" and carry out communications research that isolates the impacts of creative versus media.
New product development
TNS helps clients manage the risk in their new product development process. We offer tailored and flexible solutions from idea generation, early stage screening, concept development, and product optimisation through to volumetric forecasting. Our objective is to improve the odds of success at each stage of your process and to get the best ideas through faster.
Retail & Shopper Insights
TNS Retail & Shopper Insights provides clients with the wide-reaching intelligence, actionable insights, and effective strategies they need to boost brand presence and equity, drive category and retail sales growth, differentiate from competitors, and implement innovative, customer-focused solutions for retail.
Segmentation & Positioning
Whatever the reasoning, whether it be a change in strategic direction, a stall in sales or profit from a key brand, or an ambition to consolidate strategies globally, TNS can offer clients the insights they need to develop and grow their brands. Emotion is the ultimate driver of all human behaviour and our point of view is to systematically integrate emotion into all consumer needs segmentation and brand positioning.
Stakeholder Management
Stakeholder management is fast becoming a key business metric for companies to measure and monitor their performance and relationships with various stakeholder groups. TRI*MTM, TNS ’ key solution in this area measures, manages and monitors these multichannel relationships, offering actionable recommendations to board and senior management.