TNS RI Expertise

TNS RI recognises that our clients need a business partner with world-class expertise in specialist areas of research. Our strategic goal is to be recognised as the global leader in delivering value added information and insights that help our clients to make more effective decision. We therefore have four Areas of Expertise within our custom business which are as follows

Brand & Communication

New thinking incorporating a framework that recognises that brand equity is driven by dual effect of1. "Brand Power in the Mind" and 2. "Brand Power in the Market". We address the emotional makeup of brands that is essential to drive "Brand Power in the Mind" and carry out communications research that isolates the impacts of creative versus media.

 

Innovation & Product Development

TNS RI helps clients manage the risk in their new product development process. We offer tailored and flexible solutions from idea generation, early stage screening, concept development, and product optimisation through to volumetric forecasting. Our objective is to improve the odds of success at each stage of your process and to get the best ideas through faster.

 

Retail & Shopper

TNS RI Retail & Shopper Insights provides clients with the wide-reaching intelligence, actionable insights, and effective strategies they need to boost brand presence and equity, drive category and retail sales growth, differentiate from competitors, and implement innovative, customer-focused solutions for retail.

 

Stakeholder Management

Stakeholder management is fast becoming a key business metric for companies to measure and monitor their performance and relationships with various stakeholder groups. TRI*M^TM, TNS RI ’ key solution in this area measures, manages and monitors these multichannel relationships, offering actionable recommendations to board and senior management.

 

Qualitative Research

TNS RI Thailand is a part of the world’s largest qualitative research practice, with a network of more than 600 qualitative researchers around the world, dedicated to uncovering new consumer insights that inspire business growth.

 

Digital

TNS RI Thailand strives to help clients see beyond digital analytics and understand what really drives consumer engagement and marketing success.