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    Digital


    People are not made of numbers, clickthroughs or page views. They are made of attitudes, needs and motivations, and this is what drives their behaviour. TNS RI strives to help clients see beyond digital analytics and understand what really drives consumer engagement and marketing success.



    TNS Digital Mission

    The impact of digital technology, from web, through mobile to video, presents each and every company with immense challenges and opportunities.

    The development of digital capabilities and expertise is a key area of TNS RI’ focus, with the ultimate aim to help our clients:

  • Navigate a new marketing model: Marketing in the Digital Age
    Our clients are not just trying to embrace digital marketing but also define their marketing strategy in a digital age. Combining our consumer and digital expertise, TNS RI offer expert insights into the changing digital world in which we live and get to the heart of how this digital world is impacting consumers’ behaviour and what new opportunities or threats this presents to our clients.

  • Leverage new data environment: Digital technologies create new capture possibilities
    Our clients want more accurate research insights and faster (real-time). At TNS RI, we are leveraging technological advancements and social developments to achieve a deeper knowledge of consumers’ behaviour.

    • Drawing upon new data access opportunities, we measure what people actually do, say and see on the internet. We combine data and research techniques to deliver faster, more accurate and powerful insights, in a cost effective way to our clients.

    Digital Capabilities

    Our objective is to understand, leverage and optimise Digital for our clients across the whole Marketing Cycle, including all our Areas of Expertise.

    TNS RI focuses on a number of areas:

    Digital Life


    Digital Life, the most comprehensive study of the global digital consumer, ever


    Welcome to Digital Life

    Utilising cutting edge techniques and taking advantage of market-leading expertise, Digital Life offers both a lens on the digital world and the frameworks required to make actionable business decisions within it. It can be used to drive global strategies or inform local tactics.

    What is unique about Digital Life?

    Truly global coverage
    Interviewing almost 50,000 consumers across 46 countries, including all BRIC and most N-11 markets, Digital Life is the largest, most comprehensive study of the Global Digital Consumer, ever. These markets represent 88% of the global Digital population; we cover markets from where Digital is close to ubiquitous to those beginning their digital journey whether through PC at home, mobile or internet cafés.

    Mind and Mouse
    Through combining survey information with Clickstream data that passively measures actual behaviour, and unique ways of mapping consumer needs, we can access a more accurate and complete picture of both what consumers are doing, and why.

    The critical issues that Digital Life investigates

    What does the global digital landscape look like?

  • - How has digital further changed consumer lives?
  • - How will this change in future?
  • - What is the impact of mobile?
  • - How do I develop a digital strategy, based on these facts?

    • How do I maximise opportunities with the digital consumer?

  • - Which channels or platforms should I focus on?
  • - Do I have ‘Permission to play’? What social media strategies are viable? Where?
  • - Which sources of information do consumers use when researching / purchasing in my category?

    • How do I tailor the message?

  • - How do I utilise the heterogeneity of digital behaviours to my advantage?
  • - Which strategies work for different types of consumers?
  • - How do I target the specific needs of different digital consumer groups?

    • Find out more

    To find out more about Digital Life please click here to visit the Digital Life Microsite.